Our breadth and depth of expertise in using IP as a business asset enables us to team with our clients to help a company define its business objectives using IPotential's Hierarchy of IP Value, create the right strategy to achieve those objectives, and identify and execute concrete actions that allow our clients to deliver on that strategy. Using our unique IP Value Engine methodology, we manage IP assets through the complete value lifecycle to deliver incremental value towards business goals. And especially important in today's economy, our unique service model assures a highly cost-effective approach.

IPotential provides a full spectrum of services to acquire, exploit and manage IP assets to their full potential. Examples are

IPotential Consulting Services

Strategic Counsel

• Develop comprehensive IP management strategy
• Patent filing strategy and process implementation
• Identify opportunities for optimizing of IP portfolio by deal type and develop strategy
• Evaluate and retain external counsel and domain experts
• Process review and improvement

Execution Support Services

• Proactive defensive licensing program
• Litigation management
• Patent contract management, including cross-license agreements and negotiation
• Technology standards strategy and management
• Advise on investments, M&A, IPO, private placement